Property Dashboard
Chatham Inn
Executive Summary
Last completed month vs. prior month.
Visits
Page Views
Key Events
Bookings
ADR
Quantity
Revenue
Visit to Book
Ad Spend
Sessions by Channel
Acquisition
Sessions by channel. Paid metrics (Ad Spend, ROAS) require Google Ads pipeline (v0.3 — pending).
Month-to-date totals — not affected by date filter above.
Channel Summary — Last 12 Months
Engagement
Session quality, landing page performance, and content effectiveness.
Geo
Sessions, revenue, and bookings by geography.
By Country — Selected Range
By Region — Selected Range
By City — Selected Range
Last 12 months rollup — not affected by date filter above.
By Country — Last 12 Months
By Region — Last 12 Months
By City — Last 12 Months
Product Monetization
Booking funnel: looks, transactions, revenue, and IBE conversion rates.
Bookings
Revenue
Visit to Book %
SEO
Google Search Console: organic search visibility, clicks, and ranking.
Clicks (30d)
Impressions (30d)
CTR %
Avg Position
Note: Average Position — lower is better. 1.0 = top result.
AI Traffic
Sessions from AI assistant referrals (ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.).
Source-level breakdown (chatgpt.com, perplexity.ai, etc.) requires session campaign grain — deferred to nhhr-transform v0.3+.
AI Sessions (12m)
Note: Bookings and revenue cannot be attributed to AI sessions at this data grain. Source-level breakdown (chatgpt.com, perplexity.ai, etc.) requires session campaign grain — deferred to nhhr-transform v0.3+.
Glossary
| Term | Definition |
|---|---|
| Visits | Total sessions to the property website |
| Looks | Visits to the IBE (Internet Booking Engine) — current tracker only |
| Bookings | Completed transactions (purchases) |
| ADR | Average Daily Rate — revenue ÷ bookings |
| Visit to Book % | Bookings ÷ visits × 100 |
| Look to Book % | Bookings ÷ looks × 100 |
| Engaged Sessions | Sessions where user stayed 10+ seconds, viewed 2+ pages, or converted |
| Avg Position | Google Search ranking — lower is better (1.0 = top result) |
| Revenue | GA4-reported booking revenue |
| Users (Daily) | users_1d — daily-additive. Cannot be summed for monthly unique users |
| CTR | Click-through rate — clicks ÷ impressions × 100 |
| AI Sessions | Sessions where the referrer was an AI assistant (ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.) |
| Engaged % | Engaged sessions ÷ total sessions × 100 — sessions where user stayed 10+ seconds, viewed 2+ pages, or converted |
| Channel | Traffic source group — e.g. Google (Organic Search), Facebook (Paid Social), Direct |