Gateway Canyons

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Executive Summary

Executive Summary

Selected date range vs. same-length prior period (PoP) and same period prior year (YoY). Recent dates (last 1–3 days) may differ slightly from Looker Studio while GA4 finalizes data.

Visits

43,058
-7.3% PoP
YoY

Total Users

34,413
-7.1% PoP
YoY

Visit to Look

15.8%
+10.2% PoP
YoY

Look to Book

1.9%
-31.6% PoP
YoY

Bookings

132
-30.2% PoP
YoY

Purchasers §

1,342
-17.2% PoP
YoY

ADR

$430
-8.0% PoP
YoY

Quantity †

283
-31.8% PoP
YoY

Revenue

$121,692
-37.3% PoP
YoY

Visit to Book

0.4%
-24.8% PoP
YoY

CPA ‡

$68.22
+41.6% PoP
YoY

† Quantity = items_purchased (room-nights). ‡ CPA = total ad spend / bookings. § Purchasers = monthly-unique buyers (totalPurchasers); a guest booking twice = 2 Bookings but 1 Purchaser.

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Acquisition

Acquisition

Sessions by Channel

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Channel Breakdown

No Results

Source / Medium

No Results

AI Visibility

AI Visibility

AI Source 12 Month Trend

Fixed 12-month window — daily grain. Sources: ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, DeepSeek and more.

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Channel Details

No Results

Landing Pages

⚠️ All-traffic proxy — AI-attributed join pending REQ-022.

No landing page data for the selected date range.


Engagement

Engagement
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Devices

No Results

Pages

Channel filter applies to the line chart only. Page and device data are not available at channel grain. Page Title not available at landing page grain in GA4 API v1.0.

No landing page data available for this property yet.

Missing columns (pending pipeline):

  • Page Title — not in fct_ga4_landing_page_daily. Needs page_title added to the dbt model (REQ-026).

Geo

Geo

Missing columns (pending pipeline):

  • Engaged %, Engaged Time, BE Visit, BE%, Conversions — not available at geo grain in GA4 API v1.0.

City

Channel filter not available at city grain.

No Results

Country

No Results

Region

No Results

Demographic & Devices

Demographic & Devices

Channel filter not available — pending fct_ga4_property_device_channel_daily mart (REQ-039).

Which devices are driving traffic & revenue?

No Results

Not available — pending GA4 Audience Reports API:

  • Revenue by visitor Gender
  • Avg Purchase Revenue by Age

These require the GA4 Audience Reports API (separate endpoint, not in current pipeline). Pending pipeline support.


Product Monetization

Product Monetization

Booking funnel: Visits → Looks (key events) → Add to Carts → Transactions.

Visits

43,058
-7.3% PoP
YoY

Looks

6,802
+2.1% PoP
YoY

Add to Carts

2,833
-17.5% PoP

Transactions

132
-30.2% PoP
YoY

Revenue

$121,692
-37.3% PoP
YoY
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Rooms

No Results

Offers

Offers table pending pipelineitem_category2 (offer/promo codes) not yet available in fct_ga4_property_item_daily. Blocked on pipeline addition.


SEO

SEO

Data source: Google Search Console (GSC). Coverage: 20–21/26 properties.

Impressions

126,643

URL Clicks

3,668

URL CTR %

2.90

Avg Position

11.1

Note: Average Position — lower is better. 1.0 = top result.

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Queries

No Results

Landing Pages

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Facebook Ads

Facebook Ads

Spend

$35,036

Impressions

5,347,600

Clicks

152,763

Conversions

101

CPM

$6.55

CTR %

2.86

CPC

$0.23

ROAS

3.58x
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Facebook Pages

Facebook Pages

Post Engagements

12,081

Total Reactions

453

Video Views

23,623

Video Time (min)

5,396
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Instagram

Instagram

Followers

19

Reach

108,323

Views

177,750
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Google Ads

Spend

$27,117

Impressions

1,114,541

Clicks

62,494

Conversions

112

Avg CPC

$0.43

CTR %

5.61

CVR %

0.18

ROAS

0.01x
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Google Business Profile

Google Business Profile

Website Clicks

8,702

Direction Requests

11,523

Call Clicks

760

Total Impressions

259,001

Mobile Share %

76.9

Maps Share %

18.8
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