Inn on Fifth

Selected date range vs. same-length prior period (PoP) and same period prior year (YoY). Recent dates (last 1–3 days) may differ slightly from Looker Studio while GA4 finalizes data.

† Quantity = items_purchased (room-nights). ‡ CPA = total ad spend / bookings. § Purchasers = monthly-unique buyers (totalPurchasers); a guest booking twice = 2 Bookings but 1 Purchaser.

Sessions by Channel

Channel Breakdown

Source / Medium

AI Source 12 Month Trend

Fixed 12-month window — daily grain. Sources: ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, DeepSeek and more.

Devices

Pages

Channel filter applies to the line chart only. Page and device data are not available at channel grain. Page Title not available at landing page grain in GA4 API v1.0.

Missing columns (pending pipeline):

• Page Title — not in fct_ga4_landing_page_daily. Needs page_title added to the dbt model (REQ-026).

Missing columns (pending pipeline):

• Engaged %, Engaged Time, BE Visit, BE%, Conversions — not available at geo grain in GA4 API v1.0.

Region

Top Source Markets — Year over Year

The tables above compare against the previous period. This one compares against the same period one year earlier, which is the comparison that means something for a seasonal property.

Channel filter not available — pending fct_ga4_property_device_channel_daily mart (REQ-039).

Which devices are driving traffic & revenue?

Not available — pending GA4 Audience Reports API:

• Revenue by visitor Gender
• Avg Purchase Revenue by Age

These require the GA4 Audience Reports API (separate endpoint, not in current pipeline). Pending pipeline support.

Booking funnel: Visits → Looks (key events) → Add to Carts → Transactions.

Data source: Google Search Console (GSC). Coverage: 20–21/26 properties.

Note: Average Position — lower is better. 1.0 = top result.