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Selected date range vs. same-length prior period (PoP) and same period prior year (YoY). Recent dates (last 1–3 days) may differ slightly from Looker Studio while GA4 finalizes data.

† Quantity = items_purchased (room-nights). ‡ CPA = total ad spend / bookings. § Purchasers = monthly-unique buyers (totalPurchasers); a guest booking twice = 2 Bookings but 1 Purchaser.

Sessions by Channel

Channel Breakdown

Source / Medium

AI Source 12 Month Trend

Fixed 12-month window — daily grain. Sources: ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Mistral, DeepSeek and more.

Devices

Pages

Channel filter applies to the line chart only. Page and device data are not available at channel grain. Page Title not available at landing page grain in GA4 API v1.0.

No landing page data available for this property yet.

Missing columns (pending pipeline):

• Page Title — not in fct_ga4_landing_page_daily. Needs page_title added to the dbt model (REQ-026).

Missing columns (pending pipeline):

• Engaged %, Engaged Time, BE Visit, BE%, Conversions — not available at geo grain in GA4 API v1.0.

Region

Channel filter not available — pending fct_ga4_property_device_channel_daily mart (REQ-039).

Which devices are driving traffic & revenue?

Not available — pending GA4 Audience Reports API:

• Revenue by visitor Gender
• Avg Purchase Revenue by Age

These require the GA4 Audience Reports API (separate endpoint, not in current pipeline). Pending pipeline support.

Booking funnel: Visits → Looks (key events) → Add to Carts → Transactions.

Data source: Google Search Console (GSC). Coverage: 20–21/26 properties.

Note: Average Position — lower is better. 1.0 = top result.

Facebook Ads data coming soon. The Facebook Ads connector is being configured — data will appear here once the pipeline is active.

Google Ads data coming soon. This property's Google Ads account is not yet connected in Funnel — data will appear here once connected (see GAP-001).

Google Business Profile data coming soon. GBP data will appear here once the pipeline is active for this property.